LOOK: Heart Evangelista appears on New York Times Square billboard

Heart Evangelista has just been featured on a digital billboard in New York Times Square. 

“Woke up with my face in Times Square!” wrote Heart as she shared the proud moment via an Instagram story on Friday. 

The actress-fashion darling’s appearance on one of Time Square’s screens was a collaboration with New York-based fashion brand IA’s Threads by IA Faraoni, which has a collection of eco-friendly bags handcrafted by Filipino artisans.

In the ad, Heart was carrying the mix of blue and black clutch Panda Minaudiere named after her beloved aspin Panda. 

The Panda Minauderie costs $195 or approximately P9,376.

“The design was inspired by Heart’s persona — sophisticated & fashion-forward,” wrote Ia’s Threads in its website.

Scroll to Top