What started out as a meme online became a reality.
Local hair care brand Cream Silk has officially tapped twin brothers Miguel Benjamin and Paolo Benjamin Guico of OPM band Ben&Ben as their newest endorsers.
The collaboration came months after a fan shared edited photos of Miguel and Paolo as models of Cream Silk products.
Ben&Ben shared the meme on their social media accounts with the caption, “Kung sino man ang gumawa nito, mabuhay ka.”
The meme made rounds online and reached Cream Silk which immediately bantered: “Gusto niyo totohanin para ‘di na lang ‘to #KathangIsip?”
And finally on Monday, July 19, Cream Silk announced the collaboration with the long-haired Ben&Ben vocalists.
“Di na kathang-isip ang silky smooth hair with Cream Silk and Ben&Ben! Keep your hair mahiwaga everyday. #CreamSilkArawAraw,” wrote Cream Silk in a Facebook post in reference to the band’s hit songs Araw-Araw and Kathang Isip.
Cream Silk also released a YouTube video of the twins revealing themselves as the newest faces of the hair care brand products.
“It’s an honor to break stereotypes,” said Paolo as Miguel remarked that they are delighted to be the first guys to model Cream Silk products.
Miguel also tweeted in jest: “MA PASENSIYA KA NA PO YUNG JOKE TINOTOO NILA huhu.”
Ben&Ben, a nine-piece band composed of the Guico twins, Agnes Reoma (bass), Poch Barreto (electric guitar), Jam Villanueva (drums), Patricia Lasaten (keyboards), Toni Munoz and Andrew de Pano (percussions), and Keifer Cabugao (violin), is slated to have an online concert powered by Cream Silk on August 8.