Josh Cullen of SB19, music label Sony Music Philippines and nonprofit Reach Out and Feed Philippines Inc. have teamed up to support vulnerable children in underserved communities across the country.
Josh participated in an outreach program at San Pablo Apostol Parish in Tondo, Manila, joining volunteers in distributing gifts to children.
The singer brought fun to children as he invited them on stage for a viral dance challenge. He also performed songs from his debut solo album “Lost & Found,” including “No Control” and “1999,” and SB19’s hit “GENTO.
During his speech, Josh related his story of overcoming hardships to inspire children facing similar challenges. He encouraged them to persist in the face of adversity and believe in their dreams.
“Being involved in causes that reflect my values keeps my work authentic. This experience has shown me how even small collective efforts can lead to real, meaningful change. I’m grateful to be part of a campaign that not only provides support but also brings joy to the community,” stated Josh in a press release.
Dawn Cabigon, founder of Reach Out and Feed Philippines Inc., shared that Josh’s visit to Tondo brought hope and inspiration to children living in challenging conditions.
“By connecting with the kids, Josh Cullen reminded them that, despite their current circumstances, they too have the potential to achieve their dreams with hard work and determination,” said Cabigon.
The initiative is part of Sony Music’s global “Season of Giving” campaign, where the company and its artists and songwriters give back to communities, going beyond providing nourishing meals to tackling the root causes of malnutrition.
The program seeks to address both malnutrition and the environmental challenges contributing to poor health in these areas.
“Previously, we focused on delivering direct nutritional support. However, experiences in areas like Sitio Dumpsite in Antipolo taught us that to make a real, lasting impact, we must address severe socio-environmental issues impacting children’s health,” Dawn Cabigon, founder of Reach Out and Feed Philippines Inc., shared.
Cabigon also said that children face health risks in places like Tondo’s Smokey Mountain where over 25,000 people live amid pollution and toxic waste.
“These environmental factors are just as detrimental to children’s health as inadequate nutrition. In response, this project incorporates holistic support, addressing both the nutritional and environmental needs of these communities,” she added.
