‘Break bread, make music together’: Gardenia celebrates community spirit in Laging Handa virtual show

Gardenia Philippines taps into the community spirit once again with the “Laging Kasama” free virtual concert.

The idea of Bayanihan is something that is deeply embedded in our culture. Regardless of how little or how much we have, it is wired in our DNA to always help, share and support others, especially during times of

This selflessness is what Gardenia Philippines successfully captured in Laging Kasama, a free virtual concert held to celebrate Happy Bread Day. The event, which happened on October 24 via Facebook Live, gathered
some of the best musical acts in the country to entertain everyone with their hit and well-loved songs.

The musical gathering featured renowned and rising stage performers like couple Kim Molina and Jerald Napoles, Gloc 9, Ebe Dancel and Keiko Necesario. In addition to good music, the free event also raffled off
free Gardenia bread packs to lucky winners.

The campaign is the household brand’s latest effort to share happiness with everyone. As the leading provider of fresh and quality bread to Filipinos, Gardenia’s mission has always been unshakeable in the two decades of its operation: to be every family’s partner when it comes to sharing moments of joy. This goal has always been fulfilled through the quality and wide variety of its bread products.

The brand has also been active in helping out in its own way kababayans these past few months. It has continuously provided supplies of fresh and quality bread to Filipino homes amid these challenging times. Moreover, it has provided bread to those who are in need — an initiative that it has been consistently doing even before the start of the community quarantine.

Gardenia has always been very proactive in its social campaigns even before the health crisis hit the country. In its many years in the food industry, the bread manufacturer has participated in numerous lifestyle-enhancing health and nutrition counseling programs, too. It has kept true to being a table staple with effective and entertaining campaigns for different consumers that include home tips, recipe videos and many others.

The Laging Kasama event is a timely addition to this slew of efforts. Much like how Gardenia’s bread is always there to be shared among families anytime, music can also connect everyone regardless of distance. It can be
likened to the expression of “breaking bread together,” which is to share what you can with those you want to connect with the most.

True enough, Gardenia has always been there to help make family moments complete. It is more than just a tabletop regular; it is a brand with a true Filipino heart.

Visit Gardenia’s official FB page Gardenia PH to keep up with its updates.

Missed out Gardenia’s “Laging Kasama” Online Concert last weekend? Watch the replay here: https://bit.ly/31UjRrl 

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