GMA Artist Center reinvents name to Sparkle, to be helmed by Mr. M


The Kapuso network’s talent management arm, GMA Artist Center, is starting the new year fresh with an energized new name – Sparkle.  

With Sparkle, GMA prioritizes a fun and exciting spark in the entertainment industry all while adapting to the new media and digital landscape.  

The reinvented GMA Artist Center will be helmed by veteran starmaker Johnny Manahan or Mr. M together with Senior Assistant Vice President for Alternative Productions Gigi Santiago-Lara.  

“Only the brightest stars sparkle. Our aim is to leave a little Sparkle wherever we go,” Manahan said in a report.  

Ever since the artist center’s launch in 1995, it has produced some of the most luminous names in the Philippine showbiz industry such as Alden Richard, Heart Evangelista, Julie Anne San Jose, Barbie Forteza and Ken Chan.  

Over two and a half decades later, it has held on to its promise of housing the country’s biggest stars and its up-and-coming artists.  

It was in July when the GMA Network welcomed Mr. M to the Kapuso family as a consultant of the artist center.  

Mr. M was the founder of ABS-CBN’s Star Magic.

At the time, a handful of Kapuso stars were more than happy to welcome the newest Kapuso with social media posts dedicated to him.  

READ: Kapuso stars welcome former Star Magic head Mr. M 

Rossane Ramos
Rossane Ramos
Rossane lives off of the Marvel Cinematic Universe, astrology and art. Crazy cat lady in another life.