BeauCon Manila 2025 has once again proven why it stands as the Philippines’ first and original beauty convention — the pioneering and trendsetting event that continues to redefine how beauty conventions are experienced in the country. Now on its third successful year, BeauCon Manila cemented its reputation as the ultimate destination for creativity, inclusivity, and community.
Held on October 11–12, 2025, at Megatrade Hall 2, SM Megamall, the two-day celebration gathered thousands of beauty enthusiasts, creators, and brands under one roof. Unlike typical trade expos that focus heavily on sales, BeauCon Manila emphasized authenticity, artistry, and meaningful connections — creating an atmosphere filled with inspiration and genuine happiness from start to finish.
Founded by Liz Tan, Jhomel Tiu, and John Louie Kiocho, BeauCon Manila was born from a shared vision: to build a platform where beauty is not defined by products alone but by passion, diversity, and creativity. What started as a bold idea has grown into a national movement that continues to set new standards for conventions across the Philippines.
This year’s edition once again brought together a dynamic mix of local and international brands showcasing cutting-edge innovations in beauty, skincare, fashion, and lifestyle. Attendees enjoyed meet-and-greets with beloved brand endorsers, exclusive product previews, influencer appearances, and engaging talks led by industry experts. These sessions went beyond trends and techniques — they encouraged self-expression, personal growth, and empowerment within the beauty community.
What truly made BeauCon Manila 2025 stand out, however, was the genuine connection shared between organizers, exhibitors, and attendees. Guests consistently described the event as “refreshing” and “real.” Many expressed how they felt a sense of belonging and happiness that is often missing from other conventions. “You can really feel the heart behind this event,” said one attendee. “It’s not just about selling — it’s about celebrating beauty in all forms.”
The event’s warm and inclusive environment reflected its founders’ vision perfectly. From the lively energy of the crowd to the thoughtful event design and the diversity of brands represented, everything about BeauCon Manila 2025 spoke of authenticity. The focus on meaningful engagement rather than aggressive marketing allowed attendees to experience brands and creators in a more personal and inspiring way.
Beyond the booths and main activities, BeauCon Manila served as a space for empowerment. Many participants — from aspiring makeup artists to local entrepreneurs — left the event with renewed motivation and confidence to pursue their passions. This spirit of encouragement and collaboration continues to define BeauCon as more than just a convention, but a community built on shared dreams and mutual respect.
As the curtains close on its third year, BeauCon Manila 2025 has once again proven that it is not just an event — it’s a movement. It remains the trendsetter of new beauty conventions in the Philippines, inspiring others to prioritize authenticity and community over sales and hype.
With every edition, BeauCon Manila grows stronger, proving that the true beauty of this event lies not only in the products displayed but in the people who make it come alive. And as the beauty industry continues to evolve, one thing is clear — BeauCon Manila will always lead the way, celebrating real beauty, real people, and real passion.
