By Chai Lugares
The spirit of “bayanihan” is alive and well, as Magiliw—the fandom of the rising P-Pop act Alamat—secured a LED-screen billboard feature for the group’s leader, Taneo.
Taneo won a JuanCastPH poll called “Leading by Example: Leaders Showdown,” alongside HORI7ON’s Vinci. As a prize, both got a full-day feature on a 10-second LED billboard ad at Robinsons Galleria along EDSA on March 2, 2025.
Congratulations, Brgy. Magiliw and Taneo!! 🥳
— sinag (@ms_sinag) March 3, 2025
You deserve this so much, @TaneoSeb!
Anw, here's the clear copy po of the video ng billboard ad. Added Hiraya as bgm for better exp. 🤭#MayBillboardNaSiTaneo#ALAMAT_Taneo#ALAMATAANGAT2025#MAGILIWBAYANIHAN https://t.co/8TtSDHE1SJ pic.twitter.com/iwgIaxy5g2
Aside from showcasing Taneo’s leadership, the chosen billboard ad also proudly highlights his Ilocano and Kalinga roots.
Magiliw celebrated by visiting the site, enjoying treats from JuanCastPH, and were even surprised by Taneo himself, who stopped by to thank his fans personally. The campaign was led by his dedicated fanbase, “Morning Bread ni Taneo,” with support from other Magiliw using the hashtag #IpabillboardSiTaneo.
Taneo is the leader of Alamat, a six-member P-Pop group known for blending modern and traditional Filipino elements in their music. The group’s songs, like “Maharani” and “kbye,” incorporate different Philippine languages and highlight cultural and social themes.
Th group’s hits hits include “Maharani” and their debut song “kbye,” which feature different Philippine languages. Their music videos also highlight social issues and cultural stories, making them a strong influence in P-Pop.
Their latest single, “Hiraya,” is out now on all major streaming platforms.
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