Beyond preparing her for the biggest acting milestone of her career, actress and television host Atasha Muhlach’s healthy lifestyle has inspired a new brand to back her upcoming production, Bongga Ka, ‘Day!: The Annie Batungbakal Musical.
Already a familiar face in the fitness community as a Century Tuna ambassador, Atasha opened up during the June 17 press conference at the Viva headquarters about how vital her health regimen is to tackling her physically demanding new role. People think eating healthy means restricting yourself but it is actually about fueling your body well so you can do what you need or want to do.
With months of vocal rehearsals, choreography, and live performances ahead, staying fit is crucial – not just for the stamina to perform night after night, but to truly shine on stage.
The shared commitment to health and wellbeing makes Century Tuna’s decision to support Bongga Ka, ‘Day! a natural partnership; a perfect fit!
The brand recently signed on as an official partner of the highly anticipated musical, whose central theme of transformation closely mirrors Century Tuna’s own advocacy of inspiring Filipinos to become the best versions of themselves, the version that works on making dreams a reality.
Inspired by the timeless songs of the legendary band Hotdog, Bongga Ka, ‘Day! follows Annie Batungbakal, an ordinary young woman whose biggest transformation isn’t merely external but deeply personal. As Annie discovers her confidence, embraces her identity, and grows into the best version of herself, the musical delivers a message that resonates with Century Tuna’s belief that wellbeing has the power to transform lives.
Carlo Endaya, VP and General Manager of Century Pacific Food Inc., shared: “At Century Tuna, our mission has always been to inspire Filipinos to become the best versions of themselves, which is why supporting Bongga Ka, ‘Day!: The Annie Batungbakal Musical feels like a perfect partnership. The show beautifully reminds us that transformation is a personal, empowering journey. Just as Annie evolves on stage to find her true strength and confidence, we want to show that adopting a healthy lifestyle and embracing physical wellbeing can be a truly life-changing experience.”
Bongga Ka, ‘Day!: The Annie Batungbakal Musical opens on September 18, 2026, at the Newport Performing Arts Theater. Produced by Newport World Resorts in cooperation with The Philippine STAR and Viva, and PETA Plus as the creative team, the production promises an unforgettable night of nostalgia, laughter, and inspiring storytelling. Audiences can look forward to a celebration of the timeless Manila Sound hits that generations of Filipinos know and love.
Tickets go on sale soon, so mark your calendars and get ready to experience Annie Batungbakal’s inspiring journey live on stage this September.
