Mountain Dew was the official soft drink partner of the 2025 Bacolod Chicken Inasal Festival, joining Megaworld in delivering an exciting celebration of food, flavor, and community. The four-day event ran from May 22 to 25 at The Upper East in Bacolod, drawing crowds eager to enjoy the city’s signature dish with bold new twists.
From the Longest Inasal Grill Fest that opened the festivities to the late-night food fest and closing ceremonies, Mountain Dew was right there to bring a charge of refreshment. As the official soft drink, Mountain Dew added its signature citrus kick to every grilled bite and gave festival-goers the boost they needed to keep going all night long.
Elle Gaoat, Brand Lead of Mountain Dew Philippines said: “Mountain Dew has always been about fueling adventure and bringing the crew together, and what better way to do that than by bringing bold flavor to everyone’s taste buds at one of the biggest food events in the country. We’re thrilled to be part of this milestone celebration with Megaworld and the Bacolod Chicken Inasal Festival organizers – making every bite a refreshing adventure and full of moments to savor.”
The festival’s theme, “Fire and Fusion,” honored both the heritage and creativity behind chicken inasal. “Fire” represented the traditional grilling method that gives the dish its distinct smoky flavor, while “Fusion” celebrated the way it continues to evolve through global influences and new culinary ideas.
It was a flavorful journey from start to finish, and with Mountain Dew at the table, everyone had the chance to dig in and #TikmanAngAdvencha.
