Mountain Dew is proud to be the official drink of the 2025 Bacolod Chicken Inasal Festival, celebrating the bold and vibrant flavors of one of the Philippines’ most iconic dishes. In partnership with Megaworld, Mountain Dew will be part of the festival’s lineup of events from May 22 to 25, all happening at The Upper East in Bacolod.
This year’s theme, “Fire and Fusion,” honors the rich heritage and evolving creativity behind Chicken Inasal. “Fire” represents the traditional open-flame grilling technique that gives Inasal its depth and smoky character, while “Fusion” highlights how the dish continues to evolve, pairing with international flavors and inspiring new culinary combinations.
As the official drink of the festival, Mountain Dew invites everyone to taste the adventure. As festival goers dive into the smoky flavors of freshly grilled chicken inasal, Mountain Dew adds the bold refreshment that completes every bite. It’s the ideal companion for foodies ready to explore the fiery and flavorful journey that the Bacolod Chicken Inasal Festival has to offer, especially when you celebrate at the Megaworld where all the festivities’ biggest events are set at Megaworld’s The Upper East.
The adventure begins with the Longest Inasal Grill Fest on May 22 at The Upper East, Megaworld. From May 23 to 24, the Food Fest takes over the evening from 5:00 PM to 2:00 AM, bringing together a wide array of dishes, flavors, and fusions that will excite everybody’s tastebuds. The celebration concludes on May 25 with a Closing and Chicken Inasal Arena Dance Competition at 6:00 PM, followed by the BCIF Roots Music Fest at 8:00 PM.
Elle Gaoat, Brand Lead of Mountain Dew Philippines said: “Mountain Dew has always been about adding a taste of adventure to everyday moments. At this year’s Bacolod Chicken Inasal Festival with Megaworld, we’re excited to be part of the experience as people come together to enjoy good food and great company. We’re glad to be a part of this flavor adventure and make every meal more refreshing with Mountain Dew.”
The Bacolod Chicken Inasal Festival continues to be a celebration of community, culture, and cuisine. And with Mountain Dew at the table, it’s the perfect time to dig in and taste the adventure. #TikmanAngAdvencha
