BORACAY, PHILIPPINES – Get ready to say yes to a Hard Yes Summer! Hard Mountain Dew is taking over Hydro Music Festival Boracay 2025 as an official co-presenter—ready to unleash bold new experiences and cement its spot as the ultimate drink of the summer. This isn’t just a presence—it’s a full island takeover like nothing Boracay has ever seen.
Get ready for three days of sound and summer heat as Hard Mountain Dew unleashes its bold flavors with 5% alcohol- taking over Boracay with exclusive parties, bar collabs, and can’t miss activities starting with the Hydro Music Festival for the ultimate summer experience on May 2, 2025.
Experience the excitement at the Hard Mountain Dew booths, featuring samplings of Hard Mountain Dew served in cans or cocktail tumblers, alongside interactive experiences such as the Hard Yes Splash booth—where participants can dunk their partners into life-sized cans filled with water. Festival-goers can also look forward to additional activities throughout the music program.
Elle Gaoat, Brand Lead of Hard Mountain Dew Philippines said, “Hard Mountain Dew brings bold flavor and high-energy experiences to every moment. It’s built for unforgettable summers—edgy, vibrant, and unstoppable. Partnering with Hydro Music Festival lets us amplify that spirit on one of the season’s biggest stages, celebrating those who go hard and live without limits.”
And this is just the beginning. Hard Mountain Dew has lined up great surprises, collabs, performances, and experiences all throughout Boracay starting with bar takeovers, a Neon Green Foam Party at Tides Boracay, and several on-ground activations that hand out free cans and some prizes for participating in games and in social media.
With two iconic variants – Original and Beach Blast, Hard Mountain Dew is set to become the drink of the summer for thrill-seekers and party-starters alike who are looking for unforgettable experiences. Hard Mountain Dew contains 5% alcohol and is only available for individuals of 18 years and above.
Experience the fun from May 1-3 as Hard Mountain Dew takes over the island of Boracay and follow the wave at @HardMountainDewPH and through the official festival hashtags #HardYesToBoracay2025 and #HardYesToHardMountainDew. Trust us, you won’t want to miss what’s coming.
For 18+ only. Drink responsibly. ASC NO. P0142P042825M
