BLACKPINK’s Lisa launches her own label ‘LLOUD’


All eyes are on CEO Lisa!

Blackpink’s Lisa has just launched her new music label named “Lloud” on Thursday, February 8, 2024.

The K-pop star introduced her label’s vision on its social media pages, which read, “Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together.”

The launch came with Lisa’s new profile picture on Instagram.

LLOUD’s official website describes the agency as follows: “At LLOUD, our passion as an artist management company is to create experiences that transcend genres and connect generations.”

“Our core lies in relentless innovation and a commitment to authenticity. We’re not just pushing boundaries; we’re redefining them, crafting chart-topping and genre-defying music,” it read.

BLACKPINK fans, fondly known as Blinks, expressed their surprise and joy on social media, making the hashtags, #LLOUDByLalisa, the top trending topic worldwide on X, along with “BLACKPINK, “My CEO”, and “CEOs”.

Her co-member, Jennie, also launched her label called “ODDATELIER” or “OA” for short last December 2023.

This came after the members renewed their contract for group activities with their talent agency, YG Entertainment, making their labels responsible for managing the artists’ solo activities.

Patricia Dela Roca
Patricia Dela Roca
Patricia Dela Roca is a content producer with nerdy tendencies. She tends to lose herself in writing, films, fictional novels, video games, and in her Kpop bias' eyes.