BeauCon Manila wraps up first and largest beauty trade fair in SM Megamall   


Over 5,000 beauty enthusiasts gathered in this year’s BeauCon Manila, marking the debut of the largest beauty and personal care trade fair at the Megatrade Hall 3, SM Megamall last September 8-9, 2023.  

Some of the popular names in the beauty industry—from cosmetics, haircare, skincare to personal care—came together under one roof to showcase their products during the two-day event.   

“Definitely magiging yearly. Tao na ang nag-request at nagsabi na BeauCon ang isa sa event na aabangan nila yearly,” the organizer said.   

Beauty enthusiasts had a field day exploring over 30 online beauty brands including Luxe Skin, You Glow Babe, Babe Formula, and Juju Glow, among others. It was a shopper’s paradise as most of the brands offered exclusive deals and discounts to the attendees.   

Customers were also treated to complimentary goodies and freebies, not to mention the games and raffles throughout the event.   

But it wasn’t just about shopping, BeauCon Manila also successfully fulfilled their goal to connect, empower, and unite beauty enthusiasts, e-commerce beauty brands, suppliers, manufacturers, and industry professionals, without the cutthroat competition.   

“Successful and everyone who came enjoyed. Binuo ang BeauCon na ang main goal is to unite the online local beauty brands and make them connect with each other at ma-feel na walang competition. It served its purpose. Hindi lang tao ang masaya kundi pati mga brand owners na nakabuo ng friendship and collaboration with each other. May mga small brand owners din na nawalan ng self-doubt at tumaas ang confidence dahil sa event,” the organizer added. — Janelle Lorzano

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