It’s Christmas time at SM!


Christmas is almost here! Not even the pandemic can take away the beloved tradition of Filipino
families to celebrate this joyous season at SM. Let the wonderful, magical and truly merry
Christmas at SM drive away the blues. Sama sama tayo sa Pasko sa SM!

All throughout November and December, be dazzled by these exciting Holiday surprises that
await you at SM:

Christmas Launches. Last November 6, SM Supermalls treated everyone to a virtual,
magical feast. Twelve different SM malls lit up their magnificent Christmas displays — from
SM Mall of Asia and SM Megamall to SM Seaside City Cebu and SM CDO Downtown
Premier. SM truly brought the magic of Christmas online, including fireworks, orchestra and
whimsical characters! All the SM malls nationwide followed suit with their own magical
Christmas lighting up over the weekend. Mallgoers were delighted with a special lighting
ceremony for hope and inspiration amid the pandemic, as well as singing flash mobs, cute
Christmas characters and surprise gifts.

Christmas Chorale. What’s Christmas without some music? Feel the merriments of the
season by watching holiday choir performances at select SM malls this December. Meet up
with your family and friends at SM and enjoy some holiday tunes. It will surely be an
awesome experience! No need to worry because strict safety protocols are in place at SM
malls, so you can just focus on the magic of the celebration.

Christmas Markets. It’s the season of giving! Help MSMEs bounce back from the negative
impact of the pandemic by buying your holiday essentials and gifts at SM’s nationwide
Christmas Markets from November 9 to January 3. As part of the Kasama Ng SM campaign
and DTI’s Buy Local, Support Local, the Christmas Markets feature unique local products
and goods so shoppers can buy from small businesses and help them move forward and

Selfie with Santa. Don’t fret — SM has made sure you won’t miss your annual selfie with
Santa this year. You can pose with a virtual Santa Claus safely and via augmented reality at
SM. Wanna give it a try? Simply scan the AR markers located in select areas in SM malls
and have a photo with virtual Santa. Don’t forget to share your holiday snaps online with
your family and friends!

SM Bears of Joy. Now ongoing until Christmas Day, SM Supermalls is giving back through
its annual Bears of Joy campaign. This time around, shoppers can collect special medical
frontliner Bears of Joy. Throughout the Christmas season, you can buy a pair of bears for
P200 — one bear for you to keep and the other for charity.

TikTok Fam Contest. Have fun with your family and spread some Christmas joy by joining
the TikTok Fam Contest. Simply showcase your dance moves to your favorite Christmas
song in your favorite SM mall and you can get a chance to win exciting prizes!
For more information, visit or follow @smsupermalls on all social
media platforms.

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