The countdown is officially on for one of the year’s most anticipated Filipino musicals—and it’s getting even more exciting with Clara Olé supporting Bongga Ka ‘Day: The Annie Batungbakal Musical.
Opening September 18, 2026 at Newport World Resorts, the all-new production brings to life the colorful world of Annie Batungbakal through the unforgettable songs of the legendary band Hotdog. Leading the cast is Atasha Muhlach, who steps into the iconic title role in what promises to be one of her biggest roles yet.
Behind the musical is an equally impressive creative team. The show is developed by PETA Plus, the award-winning company behind crowd favorites such as Rak of Aegis, One More Chance, and Bagets The Musical—productions known for turning beloved Filipino music into unforgettable theatrical experiences.
For Clara Olé, partnering with Bongga Ka ‘Day was an easy decision.
“At Clara Olé, we believe that both food and stories have the power to bring people together and create meaningful memories. As a proudly Filipino brand, we are honored to support Bongga Ka Day the Musical—a vibrant celebration of Filipino talent, creativity, and music. Just as Clara Olé helps families create delicious everyday meals with convenience and versatility, this production brings color, inspiration, and excitement to everyday life. Through this partnership, we hope to help celebrate the passion and artistry of Filipinos while encouraging audiences to embrace and savor life’s special moments,” shared Esfrey Sia, Senior Brand Manager of Clara Olé.
The partnership makes perfect sense. Like the musical, Clara Olé celebrates everyday moments shared with family and friends—bringing people together around experiences they’ll remember long after the day is over.
Produced by Newport World Resorts in partnership with The Philippine STAR and Viva Entertainment, Bongga Ka ‘Day: The Annie Batungbakal Musical promises a vibrant mix of nostalgia, laughter, heart, and hit songs that have become part of the Pinoy playlist.
With Atasha Muhlach leading the cast, the timeless music of Hotdog driving the soundtrack, and one of Philippine theater’s most celebrated creative teams at the helm, audiences can expect a feel-good musical that celebrates Filipino dreams, resilience, and the joy of simply being yourself.
And with Clara Olé joining the celebration, the party just got even more bongga.
