Author: Latest Chika TEAM

BORACAY, PHILIPPINES – Hard Mountain Dew proved that it wasn’t just part of the party—it was the party. As the official co-presenter of Hydro Music Festival Boracay 2025, the bold and edgy 5% ready to drink alcoholic beverage made its mark across the island with a full-throttle experience that left festival-goers saying only one thing: Hard Yes to Hard Mountain Dew! The island was painted neon green – literally and figuratively – starting with the Hydro Music Festival Boracay 2025 as festival-goers tried the iconic Hard Yes Splash booth where they were showered with cold refreshing water inside life-sized cans,…

Mountain Dew is proud to be the official drink of the 2025 Bacolod Chicken Inasal Festival, celebrating the bold and vibrant flavors of one of the Philippines’ most iconic dishes. In partnership with Megaworld, Mountain Dew will be part of the festival’s lineup of events from May 22 to 25, all happening at The Upper East in Bacolod. This year’s theme, “Fire and Fusion,” honors the rich heritage and evolving creativity behind Chicken Inasal. “Fire” represents the traditional open-flame grilling technique that gives Inasal its depth and smoky character, while “Fusion” highlights how the dish continues to evolve, pairing with…

According to the United Nations Environmental Programme (UNEP), the global production of plastics is forecasted to reach 1,100 million tonnes by 2050, with severe environmental, social, economic, and human health consequences. As one of Southeast Asia’s largest integrated property developers, SM Prime Holdings, Inc. (SM Prime) remains committed to creating thriving, sustainable cities. With a waste-free future as part of its environmental strategy, SM Prime encourages the observation of International Plastic-free Day on May 25 and its call to rethink single-use plastics (SUP) for one day. Moreover, SM Prime celebrates the group-wide strides made to support the Extended Producer Responsibility (EPR)…

BORACAY, PHILIPPINES – Get ready to say yes to a Hard Yes Summer! Hard Mountain Dew is taking over Hydro Music Festival Boracay 2025 as an official co-presenter—ready to unleash bold new experiences and cement its spot as the ultimate drink of the summer. This isn’t just a presence—it’s a full island takeover like nothing Boracay has ever seen.  Get ready for three days of sound and summer heat as Hard Mountain Dew unleashes its bold flavors with 5% alcohol- taking over Boracay with exclusive parties, bar collabs, and can’t miss activities starting with the Hydro Music Festival for the…

Play The Dew Dew Dew by Mountain Dew is taking over the gaming world, and there’s no muting the fun! After launching a series of gameplay trailers featuring a simulated racing game (Chase the Adventure 3), a zombie shooter (Thirst 4 Terror), and a fighting game (King of the Mountain), Mountain Dew has sparked a hilarious new trend where gamers replace their game’s sound effects with the unmistakable “Dew, Dew, Dew!”. Now, top gaming creators are joining the hype, bringing their own spin to the movement. Some of the big names in gaming, led by ChooxTV, took up the challenge,…

In a turn of events that shook the local drag scene, the highly anticipated second day of Maxieverse — a solo concert series headlined by Dragrace Superstar Maxie Andreison — has officially been cancelled. Originally slated for April 5, the cancellation was announced by Maxie’s management on March 31, citing production issues and unmet obligations from the show’s producer, Beyond and Co. (formerly known as Beyond Limits). “Please know that it was a difficult decision and was made with utmost consideration not only for Maxie, but for every stakeholder and ticketholder,” the official statement read. “However, those who make unfavorable…

Cinematic storytelling and sound come together in the official music film of Pansamantala. The short tells the heartfelt story of two teenage boys, Lance and Benj, as they navigate love, loss, and longing in their sleepy coastal town set in Pangasinan. Directed by the visionary Kring Kim, the film brings to life the deep emotions woven into Press Hit Play’s new song, Pansamantala, resonating with audiences through themes of friendship, feelings, and faith. The Pansamantala audio track was officially released on March 28, 2025, followed by the music film premiere on March 29, 2025, on the Press Hit Play YouTube…

SM Podium elevates its sophisticated dining experience with the launch of Lusso by Margarita Forés—the first Margarita Signature restaurant, established by the celebrated chef and restaurateur Margarita Forés, to become part of SM’s prestigious portfolio. With the festive season in full swing, Lusso offers the perfect setting to celebrate life’s special moments, whether it’s a holiday gathering, a romantic dinner, or a quiet indulgence with loved ones. Renowned for her world-class culinary artistry, recognized as Asia’s Best Female Chef in 2016 by Asia’s 50 Best Restaurants, Forés brings her signature touch of elegance and exceptional flavors to this exciting new…

Singer-songwriter mrld is set to hold her first solo concert at SM Skydome on April 27, 2025. Titled “mrld 7th Sense,” the show will be produced by OC Records, the record label and talent management company led by artist couple Kean Cipriano and Chynna Ortaleza. The concert will serve as a live showcase for her highly anticipated debut album, “7th Sense,” which is set for release on March 7, 2025—a little over a month before the major event. When asked about the inspiration behind the album title, the 20-year-old Cebuana artist explained, “Typically, there are five senses, with common sense…

By Lance Joseph Martinez The members of NewJeans—Minji, Hanni, Danielle, Haerin, and Hyein—announced on Thursday that they would not be returning to their previous label and company, HYBE and ADOR. Instead, they plan to rebrand under a temporary group name. As reported by SOOMPI, the group revealed they had enlisted a law firm to handle a “rapidly progressing injunction” after ADOR filed a lawsuit against them. They stated, “Since ADOR and HYBE have appointed Kim & Chang as their legal representative, we believed it was necessary to have a law firm capable of responding to them.” Expressing frustration with the…